Design Process
Where Visionary Design Meets Flawless Execution
Discovery
During the discovery process, I thoroughly research user information, technical restraints, and business goals and requirements.
Research
My in-depth user research process provides valuable insights into what features users will be expecting from a product.
Audit
I use empirical methods to boost conversions and ensure that key user-specific activities such as actions, menu items, and main navigation.
Requirements
I perform in-depth research to gain a complete understanding of the project and create a requirements definition document.
Wireframes
I organize the content and flow of an application or website and create usable content structures from complex sets of information, developing an outline.
Design
My focus on functionality and usability to design a user experience that is based upon an explicit understanding of users, tasks, and environments.
Prototype
The prototype creation process is where I create, review, and refine an interactive simulation or sketch of the final product.
Testing
I use techniques site analytics, and A/B Testing to evaluate the usability of the final product with real users.